In today’s cut-throat environment where hundreds and millions of blogs and websites are vying for people’s attention, just putting up a website and waiting for the chips to fall as they may is a guaranteed recipe for failure. As soon as your core functionality or content is ready, you need to go live and make yourself visible to the people who are looking for what you have to offer. SEO is a time-tested, cost-effective and surefire way to reach your goal!
SEO stands for Search Engine Optimization. All the major search engines in world, such as Google, Yahoo, Bing etc. have crawlers scourging the web looking at websites and categorizing them based upon their content and functions. You can help these crawlers find and index your site via following some simple SEO strategies. SEO tactics are numerous, but they can be broadly categorized into ‘On-Page’ and ‘Off-Page’ SEO strategies. On-Page SEO strategies are things that you can do on your website itself to help it rank higher on search results. Off-Page strategies are those that you can do outside your website to make your site more visible to crawlers. This article will focus on thereof the most effective Off-Page SEO strategies that will help you bridge the gap between your current and your desired search engine rankings.
Search Engine Submission: If you do not alert the search engines about your existence, they will still find you. But that will happen at a pace set by the search engines themselves, via their own generic algorithm (unless you take specific measure to stop this process, which is a discussion for a different day). You can expedite the process by creating a webmaster account on all of the major search engines and submitting a sitemap. This will give the crawlers a roadmap while they are scraping your site, hence the indexing and the visibility will go a lot faster!
Social Networking and Bookmarking: Create accounts on all the social networking websites, especially Facebook, Twitter and Linked In. Extensively share content on these sites and make sure that your posts link to your site or blog. Not only does this have the potential of exponentially increasing the traffic back to your sites, but these links are considered to be of high quality and helps with your page ranking. If your site is a blog, then I suggest that you submit your articles to bookmarking tools like digg, reditt and stumbleupon as well!
Blogging: This would be redundant if your site is already a blog, however if it isn’t then I would strongly suggest that you maintain a blog on your site anyways, where you write unique content focusing on the various challenges or unique perspectives of your chosen industry. It is also highly imperative that you find other high-traffic do-follow blogs in your chosen vertical and write relevant comments for those articles as well. Make sure that the comments you write link back to your website as well! Both of these strategies need you to be a talented writer, not something you can magically become overnight. If you believe that you are not up to the task then hiring a qualified freelancer to bridge the gap could be a worthwhile investment!
There are other strategies as well such as directory submission, link exchanges etc. but those are just purely SEO exercises that the crawlers are slowly but surely getting wise of! However, if you follow the three aforementioned time-tested strategies, then you should be seeing a steady improvement within the next few weeks!